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Introducing Canon EF-M 28mm F/3.5 IS STM Macro Lens With Built-In Ring Light

Canon revealed the first macro lens for its EF-M mount called EF-M 28mm f/3.5 STM macro lens with built-in “Micro Lite. The EF-M 28mm F3.5 Macro IS STM provides two user-controllable built-in LED macro lights and offers true 1:1 reproduction along with a 1.2x super macro mode.

It features Hybrid IS that offers a reported 3.5 stops of stabilization, near-silent autofocus, stepping motor for smooth, and a “tapered” lens top to prevent casting shadows at close range.

The EF-M 28mm is just the sixth lens for its EOS M sys and will provide a 45mm equivalent angle of view on the mirrorless crop-frame bodies. Shipping in June, it will cost $299.99.

The EF-M 28mm f/3.5’s claim to fame are the two built-in miniature Macro Lite electronic flash units on the front of lens. These will help you light your tiny subject, improve color accuracy, freeze motion, and provide “a better sense of depth and dimension.” The Macro Lites can be fired off individually or both at once to control flash output, and each includes a “bright” and “dim” setting for brightness control.

Canon EF-M 28 f3p5ISSTM

EF-M 28mm f/3.5 Macro IS STM Key Features Are:

  • Create superb macro shots with unique in-built Macro Lite
  • Pin sharp images with Hybrid IS and unique design
  • Get closer to bring out new levels of detail
  • Easily record smooth movies
  • Compact stylish design that’s an ideal match for the EOS M

There’s no doubting that the Canon EF-M 28mm f/3.5 Macro IS STM is a clever and innovative design. It is not the first macro lens ever to include built-in lights – for example the Yasuhara Nanoha x5 for Micro Four Thirds has 3 LEDs arranged around the front of the barrel – and it’s not the first consumer lens that manage better than the usual 1.0x magnification. But it is the first mainstream, relatively inexpensive autofocus optic to do either, let alone both.